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Privacy Policy

Local3News PRIVACY POLICY (Updated: December 16, 2021)

  • General
  • Eligible Users
  • Information We Collect and How We Collect It
  • How We Use the Information Collected
  • How We Share Your Information
  • How Do We Protect Your Information?
  • Your Choices With Respect to How We Use and Disclose Information
  • Do-Not-Track Disclosure
  • Retention of Personal Information
  • Links to Third Party Sites
  • Changes to this Privacy Policy
  • How to Contact Us

General

Local3News takes user privacy seriously and is committed to protecting it as described in this Privacy Policy. Below we explain how Local3News collects, handles, and uses information when you use the https://www.local3news.com or https://wrcbtv.com websites; mobile applications owned by Local3News, including, but not limited to, the Local3News App and the Local3 Weather App; and any widgets, tools, features, content (including videos and images), services and options that we may offer in any format (collectively, the “Website”). Local3News is the licensee of Sarkes Tarzian, Inc. All references to Local3News refer to both Sarkes Tarzian, Inc. and Local3News. Please read this Privacy Policy carefully.

Unless stated otherwise, this policy applies to information collected via the Website or through email and other electronic messages between you and Local3News. This policy does not apply to information collected by us offline or through any other means, including on any other website operated by Local3News or any third party, or to information collected by third-parties, including through any application or content that may link to or be accessible from the Website.

If you do not agree with our policies and practices, your choice is not to visit the Website. By accessing or using this Website, you agree to this Privacy Policy and our Terms of Use (the “Terms”). All capitalized terms in this Privacy Policy that are not otherwise defined have the meanings given to them in the Terms.

By submitting your personal data to us through the Website you consent to our collection, use, processing, sharing, storage, security, retention and access as described in this Privacy Policy.

Eligible Users

By using this Website, you represent and warrant that you meet all of the following eligibility requirements. If you do not meet all of these requirements, you must not access or use the Website.

No Use of Site by Children Under 13. The Website, and the services offered through the Website, are not directed at or intended for use by children under 13 years old. If you are under the age of 13 you should not be visiting the Website. We do not knowingly collect or retain personal information from children under 13. If you are under the age of 13 and are visiting or otherwise using the Website please exit the Website immediately and do not disclose or provide any personally-identifiable information to us.

Users Outside the United States. The Website is not directed at or intended for users outside the U.S. Please be advised that if you are located in the European Union or another region with laws related to data collection and use that may differ from U.S. law, your personal information submitted through this Website and transferred to the U.S. may not have the same legal data protection as in your jurisdiction.

Information We Collect and How We Collect It

While legal definitions of personal information can vary, we consider “personal information” to be any information that identifies you as an individual or is directly relatable to an identifiable individual. The types of personal information we collect include, the following:

Individual contact and demographic information, such as first and last name, postal address, username and password, email address, telephone number, and date of birth.

Payment card information where applicable.

Photos, videos or other recordings you choose to post to the Website or email to us as part of entering promotions or sweepstakes.

Website usage data and information about your internet connection, the equipment you use to access our Website, IP address, geolocation, and other related information that helps us create a better experience for users of the Website

Any other information you voluntarily provide when you contact us through the Website that may identify you or allow online or offline contact with you.

We collect this information:

Directly from you when you provide it to us, for example, by submitting an inquiry or comment to us online, signing up to receive emails from us, or sending messages to us.

Automatically when you visit or use our Website and our applications as described below.

When you use the Website, we or our third-party service providers automatically collect information from you through tracking and similar technologies that tells us which pages were visited and by how many users, the order in which pages were visited, and which hyperlinks were “clicked.” Not all of this information is personal information as we define it above. The technologies we use for automatic data collection may include:

Cookies. A cookie is a piece of data that’s either stored in your computer’s memory temporarily and automatically deleted when you close your browser (a “session” cookie) or placed on your hard drive (a “persistent” cookie) by a web server. A persistent cookie is not deleted when the browser is closed. Cookies allow us to make your interaction with the Website faster and more personal, for example by remembering your preferences the next time you return to the Website. Cookies also allow us to monitor how you and other users use the Website. This information can be used to improve the site or detect and prevent site misuse.

Web beacons. Web beacons, which are also known as clear GIFs, bugs or pixel tags, are often used in combination with cookies. They are small electronic file images (often transparent) that are embedded as part of the Website for the purpose of monitoring the behavior of persons who interact with the Website, for example by counting the number of persons who have visited a page or the popularity of certain content.

You are able to control how and whether cookies will be accepted by your web browser or device. For more information on how to do so, please refer to your browser help menu to learn how to disable cookies. Some features of the Website may not function properly with cookies disabled.

The Website may contain links to other websites, including the websites of our sponsors and partners. These third-party websites may set cookies or other tracking tools on your device. We are not responsible for the cookie or tracking practices of other websites. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

How We Use the Information Collected

We use information collected through the Website as follows.

To present the Website and its contents to you.

To deliver localized weather and news alerts and other relevant information to you.

To act on and respond to your requests and inquiries.

For marketing and advertising purposes. These uses include but are not limited to retargeting advertising, or serving you ads, once you have left the Website and analyzing the effectiveness of our promotions.

To analyze Website usage and improve our Website functionality.

To diagnose problems with our server, administer the Website, identify the most popular areas or features of the Website, identify where our users are coming from and determine the effectiveness of our promotional activities.

To comply with legal obligations, resolve disputes and enforce agreements.

To notify you regarding any concerns with the Website, including, as required by law, in the event that any sensitive personal information you provided to us is exposed to unauthorized third parties. In the event of such unauthorized exposure, we expressly reserve the right to provide notice to you electronically via any email address you have provided to us if permitted to do so by law.

We may disclose some of this information to advertisers to inform them of the number of people who have seen and/or clicked through their advertisements or promotions.

If and when we sponsor promotions or sweepstakes, or third parties sponsor promotions or sweepstakes in conjunction with us, either we or the third party will post relevant privacy information in the official rules and/or registration area for the promotion or sweepstakes. That privacy information, to the extent it conflicts with this Privacy Policy, will govern that particular promotion or sweepstakes.

How We Share Your Information

Local3News shares your personal information in the following circumstances:

When you submit a comment or reaction to a story, if this feature is enabled, this content will be publicly displayed via the Website.

We may disclose certain automatically collected information to advertisers to inform them of the number of people who have seen and/or clicked through their advertisements or promotions. This is generally not personal information as we define it.

We may share personal information with third parties that perform services on our behalf, for example, our technical and marketing service providers. We may also share certain information with third-party providers of cloud, web and/or server hosting services. Certain third-party service providers utilized by us may collect personal information from you as authorized by us. Our service providers may provide data collected by them through the Website to us, such as reports of email addresses they collect, store and/or process for us, which we may use for our business purposes. We are not responsible for the privacy practices of these service providers or of other websites. By using our Website, you consent to the processing and handling of your personal information by our service providers in the manner and for the purposes described here and in their respective privacy policies. We will not authorize these third parties to use your personal information except as necessary to provide services to us or for purposes authorized by us.

Additionally, we may disclose your personal information (1) to comply with a law, regulation or other governmental request, for example, to comply with subpoenas, court orders, legal process or requests by law enforcement or governmental entities; (2) to investigate or defend against third-party claims against us; (3) to detect, prevent or investigate fraud or other illegal activity or to enforce this policy; (4) to repair or resolve technical issues in the operation of the Website; (5) if required by law, to respond to a request by you to disclose the information, including a request to allow access to your personal information by third parties designated by you; (6) with your knowledge and consent; and (7) to address emergencies or acts of God. We may also share your personal information as an asset of the business in the event of a sale, merger or other business combination or transfer involving us or affiliated entities.

How Do We Protect Your Information?

Local3News takes the security of your personal information seriously. We implement commercially reasonable technical, physical and administrative security measures to protect against the loss, misuse and unauthorized access, disclosure, alteration and destruction of personal information collected through the Website. These security measures include Secure Socket Layer (SSL) technology data transmission.

Unfortunately, the transmission of information via the Internet is not completely secure. We cannot and do not guarantee that your personal information will never be accessed by an unauthorized party or otherwise breached during transmission through the Internet. Additionally, any contact with us by email or by way of our Website might not be secure. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

In the event that we believe any information that you provided to us has been exposed to unauthorized third parties, we will notify you as required by law or upon our own choice. In the event of such unauthorized exposure, we expressly reserve the right to provide notice to you electronically via any email address you have provide to us if permitted to do so by law. If you have reason to believe that your personal information is no longer secure, please notify us immediately by contacting us in accordance with the last section below.

Your Choices With Respect to How We Use and Disclose Information

While we strive to protect the security of all personal information provided to us, we realize that some of our users and members would prefer to make their own choices regarding how we use and disclose their personal information. You have, at least, the following mechanisms to provide you with control over the personal information you provide to us:

Tracking and Advertising Technologies. Most web browsers allow you to set controls to accept or refuse cookies. If you choose to reject cookies, you may still use the Website though your access to some functionality and areas of the Website may be restricted. The means by which you can refuse cookies through your web browser controls vary from browser-to-browser so you should visit your browser help menu for more information.

Unsubscribe from Emails. You may opt-out of receiving emails from us by following the “unsubscribe” instructions included in certain emails we send you or by changing your preferences in the account dashboard.

Mobile Application Users. You may also choose to uninstall our applications from your mobile device.

Google® Analytics. Among other technologies, our Website uses Google Analytics, a service provided by Google, Inc. Google Analytics uses cookies to analyze how users use our Website. Google Analytics has its own policy that describes how it collects and processes data, located here. You can opt out of Google Analytics’ collection and use of data generated by your use of the Website by going to http://tools.google.com/dlpage/gaoptout.

If the above options do not meet expectations and/or you would like to ask us to change or remove your personal information from our database, please contact us using this email form, and we will use reasonable efforts to comply with your request. Keep in mind, however, that there will be residual information that will remain within our databases, access logs, and other records, which may or may not contain such personally information. The residual information will not be used for commercial purposes; however we reserve the right, from time to time, to contact former customers or users of this Website.

Do-Not-Track Disclosure

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

Retention of Personal Information

We will retain your personal information collected through the Website for as long as we deem reasonably necessary or desirable, unless a different retention period is required by any applicable law, rule or regulation. We reserve the right to delete or destroy any information collected, including personal information, at any time.

Links to Third Party Sites

Our Website contains links to other websites. Please be aware that we are not responsible for the privacy practices or content of other websites. This Privacy Policy applies solely to personal information collected through our Website. We encourage our users to be aware when they leave our Website and to read the privacy policies of other websites and online services.

Changes to this Privacy Policy

We may update or change our privacy practices and this policy from time to time. If we update the policy, we will publish the revised policy on this page of the Website or as otherwise required by law. The date at the top of this policy reflects the date of the most recent update. Your continued use of this Website after we make changes is deemed, to the extent allowed by law, to be acceptance of those changes, so please check the policy periodically for updates.

How to Contact Us

If you have questions about this Privacy Policy, or if you wish to correct, update, amend or inquire about deleting/removing personal data that you have provided to us, you may contact us using this form.